Work in Tampere supports the region’s growth by helping international talent and their families understand what everyday life here is really like. We also offer ready-to-use content that companies can use in recruitment and employer branding.
Work in Tampere was launched to support the growth and vitality of the Tampere region at a time when regions across the world are competing for the same talent. It is crucial that international professionals discover the region, understand its career opportunities and gain a realistic picture of life in Tampere. Attracting and retaining international talent is essential for the success of local companies, research organizations and educational institutions. Work in Tampere makes this work visible, coordinated and goal-oriented.
The Tampere region is growing and developing, and its business ecosystem needs international talent to remain competitive. Technology, manufacturing, research, education and the service sector are all fields already experiencing talent shortages, and the mobility of talent is increasingly global rather than local. At the same time, people choose cities where work, life and communities fit together naturally — places where relocating feels justified.
Organizations already produce valuable stories and content. Work in Tampere brings these stories together, turns them into a consistent and international narrative, and takes that message to the world through campaigns, content and digital channels.
Work is only one part of life. How a place feels outside of work plays a decisive role in whether talent chooses a particular city. Everyday life must function smoothly, services must be accessible, and leisure opportunities must be appealing.
For years, Tampere has been among the most attractive cities in Finland — and we want to tell honestly, proudly and through real experiences why Tampere is also a competitive choice globally.
Work in Tampere builds the region’s story through multiple channels.
We gather content under three themes so that potential movers can find answers to all key questions related to living in the region:
We publish and share content across social media channels targeted at international audiences. We interview international talents living in the region, because authentic experiences resonate better than traditional marketing messages.
We design and implement strategically targeted, multi-channel digital campaigns (Google and Meta) in markets where we have identified potential talents interested in Tampere. This ensures that our message reaches the right audiences—not just the largest ones.
All Work in Tampere content is freely available for companies and organizations in the region, for example in:
– recruitment and employer branding
– company presentations and pitch decks
– websites and social media channels
You can also link the workintampere.fi website to your recruitment ads to help international talent understand what the Tampere region is like as a place to live and work.
We actively seek companies in the region to join leading digital marketing campaigns. The content and messaging are designed together with the companies, and the campaign executions and costs are agreed separately based on the company’s needs.
Johanna Hannelius
johanna@superstory.fi
+358 40 0399577
Anniina Salminen
anniina@superstory.fi
+358 404 133 505